February 8, 2017
Legoland Discovery Centre coming to Scheveningen
The Hague Municipal Executive has voted in favour of allowing a Legoland Discovery Centre to open on the Scheveningen boulevard in 2019. It would come next to the Kurhaus, where Vitalizee is currently located.
Merlin, which also owns Sea Life, Madame Tussauds and the London Eye, is interested in the location, in particular because of the synergy with the adjacent Sea Life and the developments planned for the beach resort. If The Hague Municipal Council and parent company Merlin Entertainments can reach a definite agreement this spring, Scheveningen will become the only Legoland Discovery Centre location in the Netherlands and the fourth location in Europe.
Scheveningen is already a major tourist attraction with the beach as a natural magnet. The Municipal Executive is aiming to reinforce the growth in tourism during the low season and is therefore investing in the attractiveness of the resort and what is on offer there.
Redeveloping Vitalizee is a new success for the popular beach destination and follows on the municipality’s improvements to the outdoor space, including the renewal of the northern part of the boulevard which starts later this year. The Scheveningen Pier and the Kurhaus have already been fixed up and Hommerson has been given the green light to make big investments in its properties. This will make Scheveningen more and more a beach resort where there is plenty to do all 4 seasons, even in bad weather.
The plans for the Legoland Discovery Centre call for tearing down the current building. This will free up space between the Kurhaus and Vitalizee, in line with the plans for De Kust Gezond to create better views of the sea.
The new indoor attraction is focused on children between 2 and 12 years. Between 300,000 and 350,000 visitors per year are expected. Once the Municipal Council and the parent company take a decision, demolishing could begin in October 2017. The Legoland Discovery Centre can then open its doors in the spring of 2019.