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Tong Ren Tang opens European Headquarters in The Hague

PRESS RELEASE – Tong Ren Tang, global leader in traditional Chinese medicine (TCM), will open its European Headquarters in The Hague today, from where it will manage its increasing European activities. Later this year, Tong Ren Tang will also open a flag ship store in The Hague where customers will be introduced to treatments such as acupuncture, massages and traditional Chinese medicine according to the company’s ancient principles dating back 2000 years.

Opening Tong Ren Tang

Opening Tong Ren Tang – Ms Ding Yongling (CEO of Tong Ren Tang), Mr. Chen Xu (Chinese ambassador in the Netherlands), Mr. Karsten Klein (Vice Mayor of The Hague), Mr Lasé Hu (Director PuDu), Ms. Marleen Zuijderhoudt (Executive Director WestHolland Foreign Investment Agency)

The choice for The Hague derived from contacts with The WestHolland Foreign Investment Agency (WFIA) and The Netherlands Foreign Investment Agency (NFIA). The first contact dates back to 2008, when Tong Ren Tang participated in the ‘High Value Pants Products’ seminar for greenhouse cultivation in the Improvement Center in Bleiswijk. The intention to invest in The Hague was ratified by a Letter of Intent during the trade mission of Prime Minister Mark Rutte to China earlier this year.

The Hague’s Vice Mayor Karsten Klein: “The Hague provides a dynamic business culture to which the Chinese community contributes heavily. Nearly hundred Chinese enterprises are already based in The Hague. Multinationals such as Huawei, ZTE, CITS and Xinhuanet chose The Hague as their base in Western Europe. With the arrival of Tong Ren Tang, the ancient Chinese medicinal practice is now available for both the local Chinese community and the rest of the city.”

Tong Ren Tang is a household name in China and takes a leading position with over a 1000 traditional Chinese pharmacies worldwide. Tongrentang’s (TRT) originated in 1669 A.D in Beijing during the Qing Dynasty.

Ms. Ding Yongling, CEO of Tong Ren Tang, underlines the importance of the international character of the city of The Hague: “A large Chinese community is present in The Hague, to whom Tong Ren Tang is a renowned brand. The presence of this community has really contributed to the cities’ interest in Chinese traditional medicine.”

Tong Ren Tang becomes the major shareholder of the PuDu Health Center, already established at the Amsterdamse Veerkade in The Hague. In this center, a traditional Chinese pharmacy will be opened from which the Tong Ren Tang products will be available. The pharmacy will be opened for public from October.

WestHolland Foreign Investment Agency
The WestHolland Foreign Investment Agency (WFIA) acquires and assist international companies with establishing, relocating and expanding business activities in The Hague. Furthermore, the WFIA assist the Municipality of The Hague and the Convention Bureau in acquiring international congresses, seminars and non-governmental organizations (NGO’s). The WFIA was founded in 2000 by municipalities within the WestHolland region.

For further information:

Renée Hammersley
Marketing Communications Officer
WestHolland Foreign Investment Agency
070 311 55 55/ 06 24 75 66 56 r.hammersley@westholland.nl

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