Shanghai Freemen establishes European Headquarters in The Hague

The Hague, March 25, 2015 – The Chinese company Shanghai Freemen Life Sciences has opened their European headquarters in the World Trade Center (WTC) in The Hague. The company manufactures and distributes high-quality ingredients for the pharmaceutical, food and cosmetics industries. With The Hague as its base of operations, Shanghai Freemen Europe will focus primarily on the sale and distribution of its products. Shanghai Freemen has been supported throughout its entire business establishment process by InnovationQuarter, in cooperation with the West Holland Foreign Investment Agency (WFIA).

Picture: from left to right:  Xiaoling Sun (WFIA/ InnovationQuarter), Niels Krol (InnovationQuarter), Anjuly de Geus (Shanghai Freemen Europe B.V.), Wayne Liu (Shanghai Freemen Europe B.V.), Chris van Voorden (InnovationQuarter), Lonneke Baas (InnovationQuarter) and Laurens Kok (WFIA). Photography: © Daniel Verkijk /

Mr. Wayne Liu, Vice President of Shanghai Freemen Europe, believes that there are many logistical and administrative advantages for its selection of the Netherlands, and in particular The Hague, to access and support the European market. “The Netherlands is conveniently located within the EU, with good logistics services, efficient import and export regulations, and an excellent fiscal environment. Because of this, we believe that we can serve our European customers even better than before. Moreover, business travel is easy to plan because The Hague is close to Schiphol International Airport and Rotterdam-The Hague Airport. Our distribution center in the Rotterdam region is also easily accessible. ”

Promising market
Shanghai Freemen’s most important products are vitamins, ingredients for healthy joints, herbal and tea extracts, enzymes, amino acids, natural sweeteners, food ingredients and preservatives. Europe is a promising market for the Chinese company partly because of the growing demand for products to maintain healthy joints. This trend is due to the aging population and increasing weight problems.

InnovationQuarter and WFIA have done considerable preparatory work in the past six months to support the efficient establishment of Shanghai Freemen’s European headquarters. Both organizations’ networks, including in the Chinese market, have contributed to the smooth procedures for establishing the new business.

Attractive location
Mr. Chris van Voorden, Director of Foreign Investment at InnovationQuarter, believes that Shanghai Freemen complements the existing regional businesses. “The company’s activities in the fields of nutrition and pharmaceutical products fit nicely in West Holland’s economic ecosystem.  Moreover, The Hague is already for years an attractive location for Chinese companies, mainly because of the presence of a large Chinese population, with associated social and cultural facilities. Mr. Liu found this aspect personally very appealing. ”

There is already a Dutch employee working at the company, and in the coming months, InnovationQuarter will support Shanghai Freemen with hiring additional staff, and will introduce them to relevant contacts in the regional business networks.

About Shanghai Freemen
Shanghai Freemen Life Sciences is a manufacturer and worldwide distributor of ingredients for the nutraceutical*, food, and cosmetics industries. Founded in 1995, the company has built up strong and long-lasting relationships with customers and sales partners.

Shanghai Freemen is headquartered in Shanghai, China, and has regional offices and distribution centers in North America, Japan and Europe. Because of this, the company can meet the international demand for ingredients. Shanghai Freemen constantly focuses on supporting clients by providing both the best possible quality and price, and timely delivery of products.

*A nutraceutical is a product that is derived from a food product. It is sold as a drug that has been shown to have physiological benefits, or to provide protection against chronic diseases.

About InnovationQuarter
InnovationQuarter is the regional development agency for West Holland.  InnovationQuarter finances innovative and fast-growing companies, assists foreign companies in establishing their businesses in West Holland, and organizes collaboration between innovative entrepreneurs, knowledge institutes and government. In this way, and in cooperation with the business community, InnovationQuarter supports the development of West Holland to become one of the most innovative regions in Europe.

The InnovationQuarter investment fund – which currently consists of Euro 58 million – offers venture capital to young technology companies and SMEs with growth plans in the region to bring new innovations to market. Through the fund, InnovationQuarter can raise the regional economy to a higher level.

InnovationQuarter is an initiative of the Ministry of Economic Affairs, the Province of South Holland, the Cities of Rotterdam, The Hague, Leiden, Delft, Dordrecht, and Westland, Delft University of Technology, Leiden University, the Leiden University Medical Center and Erasmus Medical Centre.

About WFIA
The WestHolland Foreign Investment Agency (WFIA) assists and advises international companies with establishing, expanding or relocating operations in the Greater The Hague region. The Hague, the International City of Peace and Justice, is the Gateway to Europe and home to 240 international organizations, tribunals & NGO’s. It also boasts key business sectors such as Energy, Oil & Gas; IT, Telecom & Smart Connectivity; Finance & Pensions and Law & Arbitration. The international character and Quality of Life in The Hague make the city and it neighboring municipalities an excellent location for Headquarter Operations. Over the last 15 years, the WFIA has assisted, free of charge, hundreds of companies setting up in the West Holland region. In cooperation with the Netherland Foreign Investment Agency, the City of The Hague, and other local partners, the WFIA will continue to help the local economy grow by attracting and assisting foreign companies and investors.

more news

Investor Relations Netwerk Zuid-Holland van start

Rotterdam vormde afgelopen dinsdag letterlijk het toneel voor de lancering van het Investor Relations (IR) Netwerk Zuid-Holland. Zo'n 50 deelnemers volgden de informatiesessies o...

>> read more
ICCA Names The Hague to its Top 50 European Cities Rankings

The Hague has become one of the top 50 international congress destinations among European cities, according to the ranking of The International Congress and Convention Association ...

>> read more


Are you planning to establish your
business in WESTHOLLAND?

Please contact:
Reneé Hammersley
Marketing and Communications Officer

You can reach me on:
M: +316 24 75 66 56